Cases
Over 20 years of work — brands, products, platforms, and a couple of companies. Not a portfolio of screenshots so much as a record of problems and what it took to solve them. These are a few of the cases worth opening.
01 Virtuous Helped carry a bold vision from a single CRM into a market-leading, AI-forward platform that thousands of nonprofits rely on. Active 02 Code School An immersive, game-driven way to learn to code. 500k+ developers, and a bootstrapped exit to Pluralsight. Exit, 2015 03 UCF Online A conversion-driven redesign of the online experience for one of the nation's largest universities — built to make 100+ programs findable, and to fit a system that's still in use today. Live Today 04 Arnold Palmer Hospital From a single legacy logo to an entire brand system that Florida's leading children's hospital runs on. A year of work, much of it still in service today. Endures 05 Mangrove Surf Company The whole thing, built from zero — strategy, brand, design, store, words, and all — for a local surf company my son is taking into its next chapter. The one in the casebook I love the most. Active & family-run 06 Penguin Packaging Giving a food-packaging company a personality the entire industry lacked — and watching it become one of the most respected names in the space. From zero to $40M+ in five years. Delivered
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