About jason

I build software products and help missional organizations grow for good. But mostly I'm just a family man.

Jason VanLue Picture

My Story

I'm a seasoned product leader with over 15 years experience in early + growth stage SaaS, EdTech, and strategic consulting. With a background in product design and business development, I sit at the intersection of business, design, and technology to offer unique solutions to challenging problems. I think of myself as a player/coach that can lead from the sidelines or the line of scrimmage with an understanding of how to function as an operator to drive execution.

product leader + nonprofit advocate

I currently serve as VP of Product at Virtuous, leading the product and design teams for one of the most innovative SaaS platforms serving the nonprofit space. Prior to Virtuous, I helped build two leading product development agencies where we provided consulting and custom software solutions for organizations like Cisco, UCF, Arnold Palmer Hospital, NBC-Universal, Caterpillar, and University of Colorado. I also helped spin off multiple independent SaaS companies like Garbanzo and CodeSchool, an innovative EdTech product that was acquired by Pluralsight ($PS).

author + speaker

I've written two books on branding and product development including Three Pipe Problems, and I actively speak and write on product and business development topics. I believe in leading with integrity, and a boots-on-the-ground approach in product management, product design, and business development.

most importantly

I'm a family man. I live with my wife (of almost 20yrs) and 3 kids in St. Augustine, FL, and was once a pretty decent swimmer (especially during Shark Week). I love a good Tolkien or Conan-Doyle story, a good cigar, and rep UCF football + UNC basketball.


Over 15 years experience in early + growth stage SaaS, EdTech, and strategic consulting in design + technology.

Professional Development
✧ Design Partner @YCombinator
✧ Design Partner @TechStars
✧ Former Board Member @Foundation Mondelus Haiti

◦ Product Management
◦ Product Strategy
◦ Product Design
◦ Executive Leadership
◦ Business Development
◦ Brand Development
◦ Management

2021 - Present

VP of Product ✧ Virtuous

2017 - 2021

Chief Business Officer ✧ Zaengle

2011 - 2015

Partner & Head of Product ✧ Code School

2011 - 2015

Head of Products + Design → CEO ✧ Envy Labs